What Is Missed Call Marketing? (Not Your Missed-Call Follow-Up)

A lead-capture method where the customer gives a missed call to a number the business publishes. The system disconnects before the call is answered, so the customer pays nothing, records the number, and responds automatically with a call-back, SMS, WhatsApp message or IVR. It is used to collect leads, opt-ins and verifications from print, TV, packaging and posters.

A virtual or toll-free number rented from a cloud telephony provider, typically a few hundred to a few thousand rupees a month depending on the number type and volume, plus charges for the automatic SMS, WhatsApp or call-back that follows. Toll-free 1800 numbers cost more than virtual mobile numbers.

Missed call marketing invites strangers to give you a missed call so you can capture their number. A missed-call follow-up system is about the calls your business already missed on its own numbers: listing them, returning them, and making sure none is forgotten. The first is a marketing channel; the second is a discipline inside your dialer.

Yes. Save the sheet as Excel or CSV with a mobile number column (name and any other columns are optional), import it in the app, and start a session. The dialer calls the rows in order and lets you mark each outcome. The same works from a Google Sheet, which can also be connected as a live source so new rows import themselves.

Import or connect the lead source once, then turn on round-robin assignment: each new lead goes to the next active employee in rotation, their phone pings, and the lead appears in their assigned queue with the auto dialer ready. Managers can reassign or transfer a lead any time and the transfer history stays on the record.

Not for one-to-one follow-ups: a dialer can open WhatsApp on your own number with the message prepared after each call. You need the official API for fully hands-free sending, bulk campaigns to hundreds of numbers with delivered and read reports, and message templates. RMDialer works both ways and connects to the API from Meta or any provider.

Send to people who know you and have opted in, personalise with the name, keep to a few hundred a day from a normal number with gaps between messages, and stop sending to anyone who does not reply or asks you to stop. For larger volumes use the official WhatsApp Business API with approved templates, which cannot be banned for volume and gives delivery reports.

Yes, one message at a time from your phone: the app prepares each message with the name filled in and hands it to WhatsApp, and you tap send. It is safe for lists of a few hundred known contacts. For thousands of numbers, or for reports of delivered, read and replied, the WhatsApp Business API route is the right one.

Tag every lead with its source when it arrives (Facebook, JustDial, IndiaMART, website, referral, walk-in) and let the calls carry that tag through to the outcome. The analytics then show calls, connects and won or lost per source, so you can see which platform produces buyers rather than enquiries and move budget there.

Marking a lead as lost with a reason, and keeping every lost lead in one list instead of letting it disappear. Lost leads are the cheapest sales you can make later: a win-back call or WhatsApp campaign to last quarter's lost list costs nothing to source and converts better than cold numbers.

Connect the ad account or the Google Sheet that Facebook writes leads into as a lead source. New rows are checked every few minutes, de-duplicated, tagged with the source and assigned to your team, so the enquiry is ringing on a rep's phone within minutes instead of waiting in a spreadsheet until someone exports it.

Yes. Export or connect the portal's lead list (most portals email or expose leads by sheet or API), let the app import new enquiries on a schedule, and set the fresh leads to auto dial first. Speed to lead is what wins portal enquiries: the first supplier to call usually gets the order.

Yes, in two ways. The simplest: point the app at your CRM's lead export (Google Sheet or REST endpoint) so leads flow in and get dialled. The full way: use the dialer API so calls, statuses, remarks and WhatsApp events flow back into your CRM by webhook, with leads and assignments pushed the other way.

One that runs on the phone, because property selling is calling: portal leads from 99acres, MagicBricks and Housing imported and called within minutes, the buyer's budget and location on the call screen, site-visit reminders that ring, and the brochure sent on WhatsApp after the call. A desktop CRM that brokers stop opening does not help.

An auto dialer app calls a list of phone numbers one after another so the caller never types a number. On Android, an app like RMDialer runs the session on the phone itself using the SIM already in it: you pick a list from Excel, a Google Sheet, an API or assigned leads, press start, and the app dials each number in turn while you mark the outcome between calls.