RMDialer lead automation: every new lead from Facebook, JustDial, IndiaMART, your website or a sheet imports itself, goes to the next employee, gets dialled and reports its own outcome.
Leads checked on your schedule · Source tagged on every lead · Duplicates skipped
Your own SIM, no virtual number · Android and iPhone apps + Web CRM in one plan · No card for the trial
Short answer
Lead automation is the pipeline between "someone enquired" and "someone called them": run entirely by the system. Leads flow in automatically from any platform (Facebook, Google, JustDial, IndiaMART, property portals, website forms, Google Sheets, Excel, or your API), each new lead is auto-assigned to the next employee in a round-robin rotation, that employee’s phone gets a real-time notification, the auto dialer surfaces and dials the lead, and the outcome: status, remark, follow-up: is captured in two taps, with the WhatsApp follow-up sent automatically. The owner watches the whole chain live: assigned time, first-call time, outcome: with nobody writing a report.
Key takeaways
The chain from an enquiry to a saved outcome, and where each step happens.
| Step | What happens | Where |
|---|---|---|
| 1. A lead comes in | From any platform that writes to a Google Sheet or offers an API, tagged with its source | Lead source, checked every 30 minutes by default |
| 2. It is assigned | Shared round robin across your callers | Live Sheets in the Web CRM |
| 3. It is dialled | The auto dialer brings it up on the caller’s phone | The caller’s Android phone |
| 4. The outcome is saved | Status, remark and follow-up in two taps | The after-call sheet |
| 5. The follow-up goes out | The WhatsApp message sends by itself | Auto WhatsApp |
| 6. The owner checks | Assigned time, first-call time and outcome for each lead | The Web CRM |
Real businesses, real numbers: how owners and sales teams across India and 12+ countries use RMDialer every day.
“We connected our website form and a Google Sheet as lead sources. New sign-ups appear in RMDialer within 15 minutes, get assigned round robin and dialled the same hour. Speed to lead went from a day to under an hour, and demo bookings roughly doubled. The call logs API pushes everything back into our own dashboard.”
“We use RMDialer as the dialer layer under our own CRM through the API. Our system pushes the lead and the assignment, the agent's phone dials it, and every call event comes back by webhook with duration, outcome and remark. Integration took our developer about two days with the GitHub samples.”
“Telecalling software for a 22-seat domestic process, without buying a dialer server. Each agent gets an assigned queue, sessions run on SIM, and the supervisor dashboard shows calls, connected and talk time per agent in real time. Our cost per seat dropped to a fraction of the cloud dialer we were on.”
“Earlier I was dialling 80 to 100 portal leads a day by hand from Excel. With RMDialer auto dialer app I import the sheet, press start and it calls one by one from my own Jio SIM. Between calls I mark Interested or Site visit in two taps and the follow-up rings me on time. Closed 3 flats last month from leads I would have forgotten.”
“Telecaller app for Android that my staff actually use. Enquiry list is assigned to each telecaller, the auto dialer calls it from their own SIM, and test ride bookings come to me live. Punjabi interface for the girls at the desk. Price is honest, everything included, no per-user surprises.”
“Multilingual team, so a CRM with English, Malay and Chinese interfaces mattered. The auto dialer runs our launch lists on the agents' own Maxis SIMs and the manager sees every call and remark live. We compared three cloud call centre tools; this cost a fraction and needed no virtual numbers.”
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If it can fill a Google Sheet or call an API, it can feed your calling team: and each source carries its own tag, so you learn which platform actually produces buyers.
Step-by-step setup for each source is on the integrations page: IndiaMART, Google Ads lead forms, Facebook lead ads, 99acres, MagicBricks, JustDial, Bayut, Property Finder and dubizzle.
The moment a lead arrives, it is dealt to the next employee in the rotation. In day-to-day terms:
Lead 1 to Ramesh, lead 2 to Priya, lead 3 to Amit, lead 4 back to Ramesh. Around the table, every time: no favourites, no fights about "who got the good leads".
Every lead belongs to exactly one person from the second it arrives. "Sab dekh lenge" means nobody does: one name on every lead means someone always does.
Choose who is in the rotation for each source: four people on the Facebook sheet, two seniors on IndiaMART. Change it any morning in the web backend.
Assigned time and first-call time sit on every lead. An untouched lead is a fact on the dashboard, not a mystery: and it can re-deal to the next person on your clock.
The employee never opens a spreadsheet: their phone pings when a lead is dealt to them, the auto dialer calls through the queue with fresh leads first, and every call ends with a two-tap update.
This is the whole promise of the page, in ten minutes of an ordinary Tuesday.
A family fills your Facebook form: "3BHK, Wakad, ₹90L budget." The lead lands in your sheet.
RMDialer picks up the new row and assigns it: it is Ramesh’s turn in the round robin.
Ramesh’s phone pings: "New lead assigned: Sharma ji, 3BHK Wakad." One tap opens the record.
Between two other calls, the auto dialer surfaces the fresh lead first and dials it. Sharma ji answers: your number looks normal, because it is Ramesh’s real SIM.
Call ends. Two taps: status "Interested", remark "site visit Sunday 11am, wife deciding". The site-visit reminder sets itself.
The project brochure goes to Sharma ji on WhatsApp, automatically, while he is still holding the phone.
On your web dashboard, the lead shows: assigned 9:07, called 9:12, Interested, visit Sunday. Nobody reported anything. It reported itself.
Multiply by every lead, every employee, every day: that is lead automation. The alternative was a WhatsApp group and hope.
Sources, employees, rotation and permissions: configured once from any browser. Change who gets which leads any morning; nothing else needs touching.
Before automation, every growing business runs the same manual pipeline without naming it: someone checks the Facebook ads inbox, copies numbers into an Excel, forwards them on a WhatsApp group ("koi call kar lena"), and hopes. Each hop adds hours, each hour costs conversions: because a lead called in minutes converts at multiples of a lead called tomorrow: and nobody can later say which lead was called, by whom, with what result. Lead automation software replaces exactly those hops: automatic lead capture from every source, automatic lead distribution with one owner per lead, automatic dialing, and a record that writes itself. The humans keep the only part that ever needed them: the conversation.
The quiet reason lead distribution fails in most teams is not technology: it is fairness arguments. Manual assignment invites "usko accha lead diya" politics; first-come pools reward grabbing over calling. Round-robin auto-assignment ends both: the rotation is visible, mechanical and per-source, every lead has exactly one name on it from birth, and untouched leads surface as facts on the dashboard rather than suspicions in a meeting. Teams that switch report the same two changes: fresh leads get called dramatically faster, and the Monday meeting stops being about who-got-what and starts being about what-closed.
To find delays inside this pipeline, explore lead response management software: separate source arrival, assignment, first attempt and first conversation before choosing what to improve.
The same capture-assign-dial-record loop runs every calling-heavy business: real estate teams wiring portal leads to agents, coaching institutes routing ad enquiries to counsellors, loan DSAs racing shared bank lists, D2C brands confirming COD orders, and collection teams working overdue buckets. The sources differ; the physics do not: the business that calls first, with the record in hand, wins the lead it paid for. The full workflow per industry is on the industries page, and the deeper mechanics live in the ad-leads wiring guide and the Google Sheet auto dialer setup.
Sharing leads in a team
IndiaMART, Facebook and portals
Apps, sheets and templates
Judge lead automation on the gap it actually closes: the minutes between a lead arriving and someone calling it. So look for automatic capture from the places your leads really come from, automatic assignment so every lead has one owner, a notification on the caller phone, and the lead waiting at the top of the dialer queue. Tools that only collect leads into a dashboard still leave the calling to somebody remembering. RMDialer connects the sources, shares new rows round robin through Live Sheets in the Web CRM and puts the lead in the dialer.
Connect your sources once: a Google Sheet, a REST API, or any portal and ad platform that can write to a sheet, including Facebook and Instagram lead ads, Google Ads forms, JustDial, IndiaMART and property portals. Choose how leads are shared out, usually round robin across your callers through Live Sheets in the Web CRM. From then on new leads import themselves, get an owner, ping that person's phone and appear first in their queue, and the follow-up you set after the call rings on time by itself.
Yes. Connect a Google Sheet or a REST API once and every new row becomes an assigned lead by itself, which is how IndiaMART, JustDial, 99acres, MagicBricks, Housing, TradeIndia, Facebook and Instagram lead ads, Google Ads lead forms and website forms all flow in: each of them can write to a sheet or call an API. A sheet connected under Live Sheets in the Web CRM deals new leads round robin, the caller's phone pings, and the lead is waiting at the top of the dialer queue.
Any platform that can fill a Google Sheet or call an API: which in practice is all of them. Facebook and Instagram lead ads, Google Ads lead forms, website forms, JustDial, IndiaMART, 99acres, MagicBricks, Housing and TradeIndia exports, WhatsApp enquiries, agency sheets, and your own CRM via API. One-off lists come in from Excel/CSV or plain copy-paste. Each source carries its own tag, so month-end shows which platform actually produces buyers.
Like dealing cards: lead one goes to your first employee, lead two to the second, and around the table it goes, automatically, as each new row comes in through Live Sheets in the Web CRM. Every lead has exactly one owner from birth, no manager forwards anything, and no two employees ever call the same customer. You choose who is in the rotation per source: the Facebook sheet can deal to four people while the IndiaMART sheet deals to two.
A ping: "new lead assigned", with the lead’s details one tap away. Fresh leads surface at the top of their queue, the auto dialer calls through it hands-free, and after each call the two-tap sheet saves status and remark. The promised WhatsApp goes out by itself. No spreadsheet, no register, no evening report: their phone is the whole system.
It stays visible: the owner’s dashboard shows every lead’s assigned time and first-call time, so an untouched lead is a fact, not a suspicion. Teams typically add a re-assignment rule: not called within your chosen window, the lead moves to whoever is next in the rotation, and the original miss still shows in the report.
Automation is exactly what keeps them fresh: the whole point is that a lead created at 9:07 gets called at 9:12, not tomorrow. Speed-to-lead is the single biggest conversion lever in phone sales, and it is a plumbing problem: this page is the plumbing.
It is all included in the one plan: ₹159/user/month on yearly (₹249 on the 3-month plan, plus taxes): lead capture from sheets and APIs, round-robin assignment, real-time notifications, the auto dialer, WhatsApp automation, reminders and the web team dashboard. No per-lead charges, no automation add-on tier.
Yes: each source has its own rotation. Put your two senior closers on the IndiaMART sheet, all four callers on the Facebook sheet, and one dedicated person on JustDial enquiries. Leads from a source only deal to the people you named for it, and you can change any rotation from the web backend in a minute.
Only if you allow it. Permissions are per employee, per feature: who can export, who can transfer leads, who can edit statuses and fields: all toggled from the web backend. By default each caller works their own assigned queue, and only the owner sees everything across the team.
They import and assign the moment they arrive, so they are already sitting at the top of the right employee’s queue when work starts: the first calls of the morning go to the night’s leads. Since almost nobody else calls their overnight leads first thing, those are routinely the least contested, best-converting calls of the day.
No: marketing automation sends messages to create leads; lead automation makes sure the leads that arrive actually get called. The two work in sequence: your ads and campaigns fill the top of the funnel, and this pipeline: import, assign, notify, dial, record: is what stops the funnel leaking between the form fill and the first human conversation.
Lead automation is the pipeline between "someone enquired" and "someone called them", run by the system. In RMDialer new leads arrive from a Google Sheet, REST API or portal, are shared round-robin through Live Sheets in the Web CRM, ping the caller's phone and sit at the top of the auto dialer queue.
Point Facebook Lead Ads at a Google Sheet or your API, then add that as a lead source in RMDialer. Each new row becomes a lead at the next scheduled check and is dialed in the next auto dial session, which is what decides who wins an online enquiry.
Yes. Anything that can write to a Google Sheet or expose an API works with RMDialer, which covers IndiaMART, JustDial, 99acres, MagicBricks, Housing, TradeIndia, website forms and Google Ads lead forms. Each source keeps its own tag, so reports show which platform produces buyers.
No. A public Google Sheet takes about five minutes to connect in RMDialer, with columns mapped by name. A REST endpoint needs one URL and an optional auth header; sample scripts for both are published openly on GitHub.
The caller saves the status, remark and next follow-up in two taps, RMDialer can send the promised details by WhatsApp automatically, and the owner sees assignment time, first-call time and outcome without asking anyone for a report.
Yes: import the Excel or CSV once, map the columns, and the whole list becomes assigned, dialable records with a source tag. Duplicate numbers merge with existing customers instead of duplicating, so old lists come in clean. From then on, connected sheets and APIs keep the new leads flowing automatically.
The business dialer is free forever with no account and no expiry: the keypad, contacts, caller ID, the call log and your call analytics, plus free WhatsApp sends every day. A plan adds the customer record after every call, follow-up reminders, list auto dialing, your team and WhatsApp automation.
Free WhatsApp sends every day with a free account: 15 a day for your first 15 days, then 3 a day. The dialer itself needs no login at all.
Try it free for 3 days: unlimited use, no credit card required. Prices are per user, exclusive of taxes.
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₹159/user/month on yearly · every feature included · Prices are per user, exclusive of taxes.
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