Free Daily Call Report Template for Telecalling Teams (Download)
By Ganpat Godara · Managing Director, Wappblaster
In short: The template below has the fifteen columns a daily call report needs per employee: date, employee, calls dialed, connected, missed not returned, unique numbers, total talk time, average talk time per connected call, follow-ups set, follow-ups kept, interested, quotation sent, converted, lost, remarks. Download the CSV, open it in Excel or Google Sheets, and fill one row per person per day. Teams outgrow it at about three callers, when the columns the phone could count automatically are the ones nobody fills honestly.
Download first, then the reasoning: download the daily call report template (CSV, opens in Excel and Google Sheets). Delete the three sample rows and it is yours.
A daily call report is one row per employee per day with the numbers that describe the calling (dialed, connected, missed not returned, unique numbers, talk time) and the outcomes it produced (follow-ups set and kept, interested, quotation sent, converted, lost), plus one remark.
That sentence is also the column list. Here is why each column is there, how to fill it honestly, and the point at which a spreadsheet stops being the right tool.
The fifteen columns, and why
| Column | Why it is there | |---|---| | Date, Employee | one row per person per day; never combine days | | Calls dialed | effort, and the easiest number to inflate | | Connected | reach; with dialed, the connect rate | | Missed (not returned) | the most expensive line on the sheet, and the one registers never had | | Unique numbers reached | forty calls to five people is not forty leads | | Total talk time (min) | the honest measure of work; see talk time versus duration | | Avg talk time per connected call | the dial-and-cut check: under a minute in volume is a problem | | Follow-ups set | promises made | | Follow-ups kept | promises honoured; the ratio is the team’s discipline in one number | | Interested, Quotation sent, Converted, Lost | the outcomes, so the calling can be judged by what it produced | | Remarks | one line: what the manager should know about this day |
Twelve numbers and a remark. The daily call report format guide explains how to read them together; the short version is to start every review with connects and follow-ups kept, and never with dials.
Filling it honestly
- Fill it the same day. A report written the next morning is fiction with a date on it.
- Dialed is every attempt, including the redials. Connected is a live human, not a voicemail.
- Missed not returned means calls that came in, were missed, and had not been called back by end of day. It is usually zero on the sheet and rarely zero on the phone, which is the first sign the sheet is lying.
- Talk time comes from the call log’s durations, added up. Nobody remembers it; look it up or leave it blank rather than guess.
- Kept means the follow-up happened on the promised day. Not “called eventually”.
The day the template stops working
Around three callers, the columns split into two kinds. The first kind, dialed, connected, missed, unique, talk time and average, are numbers the phone already knows exactly, and that a person either copies laboriously from the call log or estimates. The second kind, outcomes and remarks, are human judgements that belong on the sheet.
The first kind is where the template fails: it is either an hour of copying per person per day, or it is a guess. That is the moment to let the phones write those columns. A call tracking app on each business phone counts dials, connects, missed calls, unique numbers and talk time from the call log as calls happen, per employee, and if the app is also the dialer it captures the outcomes in two taps at the end of each call. The sheet’s twelve numbers become a report the owner reads at 6 pm without anyone filling anything.
That is the employee call logs report in RMDialer, which we make: the same fifteen columns, written by the phones, for any employee and any date range, exportable back to a sheet when a payroll or a dispute needs one. The template above is the manual version of that report, which is why it looks the same.
Using both, for a while
A sensible transition is to run the template for a week alongside the app and compare the two. The dials will disagree, usually by a third; the missed-not-returned column will stop being zero; and the talk time will surprise someone. After that week, keep the sheet for the remarks if you like, and let the phones do the counting.
The one-line summary for the road
Fifteen columns, one row per person per day, filled the same day: that is a daily call report. Use the template until the counting columns become guesses, then let the phones count and keep the humans for the outcomes.
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