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NewRMDialer is now on iPhone as well as Android · every feature except the call log

Facebook Lead Ads CRM · Facebook and Instagram Forms

Facebook Lead Ads CRM That Calls Every Lead: RMDialer

RMDialer works as your Facebook lead ads CRM: a connector hands each Meta form lead to RMDialer, and a caller rings it from their own number.

  • Zapier, Make or Pabbly
  • Or a live Google Sheet
  • Round robin per campaign
  • WhatsApp after the call
  • Facebook and Instagram

Not a built-in Meta integration · A connector does the hand-off

Your own SIM, no virtual number · Android and iPhone apps + Web CRM in one plan · No card for the trial

RAKPS 3,500+ businesses on Wappblaster tools · listed on G2, Capterra, SoftwareSuggest
RMDialer Leads list on an Android phone: masked lead names and numbers with dates, Assigned and Paid tags, buttons for reminder, remark, status and history, and an Auto Dial button
Lead formFacebook or Instagram
Round robinper campaign

Updated

Short answer

How do you connect Facebook lead ads to a calling CRM?

RMDialer connects to Facebook and Instagram lead ads through a connector. In Zapier, Make or Pabbly Connect, use the Facebook Lead Ads trigger for your page and form, then add a step that posts the lead to the Custom Webhook URL you create in the RMDialer Web CRM. Send a test lead: RMDialer shows the request, you map the phone and name, and choose the callers who share the leads round robin. Every later form submission lands in a caller’s list with its answers beside the number. RMDialer is not a built-in Meta integration, so the connector is required; a Google Sheet route and CSV download also work.

Key takeaways

  • Facebook and Instagram lead ads reach RMDialer through a connector posting to its webhook.
  • RMDialer shows the test lead so the phone and name can be mapped before going live.
  • RMDialer shares Facebook leads round robin, and each campaign can have its own webhook.
  • A Google Sheet route and CSV download remain as fallbacks.
Three routes

Which route should Facebook leads take to RMDialer?

All three end in the same caller’s list. They differ in how soon the lead gets there and how much someone has to remember.

Connector to webhook (recommended)

Zapier, Make and Pabbly Connect each have a Facebook Lead Ads trigger. Add an action that posts the lead to the RMDialer webhook URL, and every form submission reaches a caller without a sheet in between.

Pick it when: You want each lead to arrive as it is submitted.

Connector to a Google Sheet

The same connectors can add each lead as a row in a Google Sheet. Connect that sheet in RMDialer as a live sheet and new rows become leads when RMDialer next reads it.

Pick it when: Your marketing team already works from a sheet.

CSV download

Meta lets you download form leads as a file. Import it into RMDialer from Excel or CSV. It works, but someone has to remember to do it, and old leads cool while they wait.

Pick it when: A one-off campaign or a first test.

The RMDialer side

How do you connect Facebook lead ads to RMDialer through a webhook?

Create the URL in RMDialer, then in Zapier, Make or Pabbly add the Facebook Lead Ads trigger for your page and form, and a step that posts to this URL.

RMDialer Web CRM Custom Webhook screen: a webhook name field, a Create webhook URL button, and the four steps Create URL, Capture a test, Map fields and Assign
Step 1: the Custom Webhook screen in the RMDialer Web CRM.
  1. Step 1

    Create the URL

    In the RMDialer Web CRM, open Custom Webhook and name it, for example “Facebook, admissions form”. The name is also the source on any lead that arrives without one. You can edit the webhook later; the URL stays the same and leads keep arriving while you do.

  2. Step 2

    Capture a test

    Send one test lead from the connector as JSON, the format the webhook accepts. The page waits and shows the request the moment it lands. Nothing is imported from it until the fields are mapped.

  3. Step 3

    Map its fields

    Every field in the request is listed with a sample value, nested ones as paths such as lead.name or utm.utm_source. Pick which is the phone, the name, the city or the source, ignore the rest, or add a new field with +.

  4. Step 4

    Assign

    Choose a product, then share the leads round robin across all employees or only the ones you tick. For a number you already hold, the request can update that lead instead: only the mapped fields that have a value, with the old version kept in the lead’s history. It never makes a second lead.

RMDialer Custom Webhook, Map fields step: each field in the received request with a sample value, such as utm.utm_source indiamart mapped to Source, lead.city Ahmedabad mapped to City and lead.name mapped to Name, with 26 fields found
Step 3: fields from a real test request, nested paths included. Sample name half-masked.
RMDialer Custom Webhook, Assign step: webhook name, product, distribution by round robin to all employees or selected employees only, employee checkboxes, and the rule for numbers you already have set to update the lead from the request
Step 4: who gets the leads, and what happens to a number you already hold. Staff names and numbers half-masked.
From form to field

Which Facebook lead form answers should you map?

Whatever your form asks, the phone number is the one RMDialer cannot work without. The rest becomes context the caller reads first.

Full name
Name
Phone number
Phone number (required)
Email
Email
City
City
Your own question, e.g. “Budget?”
A custom field of the same name
Ad name, form name
A source or campaign field
A worked example

How does a renovation firm in Dallas call its Facebook leads?

A made-up firm with plausible campaign numbers, to show two webhooks side by side.

Picture a kitchen and bath renovation firm in Dallas running two Facebook campaigns: one for kitchen remodels, one for walk-in showers for older homeowners. The forms ask for name, phone, ZIP code and a rough budget. Leads used to sit in Meta until the owner downloaded them on Friday evening.

The firm creates two RMDialer webhooks, “Facebook, kitchens” and “Facebook, showers”, and one Zap for each form that posts to its own URL. Kitchen leads go round robin to the two designers; shower leads go to the one rep who handles accessibility jobs. The ZIP code and budget sit beside each number, so the first question on the call is the right one.

The owner no longer downloads anything. On Friday the same time goes into reading which campaign’s leads booked an in-home measure, which is the number that decides next month’s ad budget.

Why speed matters with ad leads is in call Facebook leads before they go cold. Google Ads forms connect directly: see Google Ads lead form to CRM, and every other source on the integrations page.

Questions

Facebook lead ads CRM: questions advertisers ask

How do I get Facebook lead ads into RMDialer?

Use a connector that has a Facebook Lead Ads trigger, such as Zapier, Make or Pabbly Connect, and add a step that posts each lead to your RMDialer Custom Webhook URL. RMDialer maps the phone and name and shares the leads round robin across your callers. A Google Sheet in the middle also works if your team prefers one.

Is RMDialer a Facebook lead ads CRM?

It is a CRM and dialer your Facebook leads can flow into, through a connector. It is not one of the CRMs Meta lists as a built-in integration, so the connector does the hand-off. Once the lead lands, RMDialer is where it gets called, followed up and reported.

Do Instagram lead ads work the same way?

Yes. Instagram lead ads use Meta’s lead forms, so the same Facebook Lead Ads trigger in Zapier, Make or Pabbly picks them up. Keep the ad or form name in a field so you can tell Instagram leads from Facebook ones in RMDialer.

Which is better for Facebook leads: webhook or Google Sheet?

The webhook route is shorter: the connector posts each lead straight to RMDialer. The sheet route adds a step, because RMDialer reads a live sheet on its schedule rather than the moment a row is added. Choose the sheet only if someone needs to see the raw leads in a spreadsheet as well.

Do I need Zapier to connect Facebook leads to RMDialer?

You need some connector, and Zapier is one option. Make and Pabbly Connect do the same job and are often cheaper for high lead volume. Each has its own plan and price; compare them on the number of leads you expect in a month.

What fields should a Facebook lead form ask for?

Name and phone number at minimum, since the phone is what RMDialer dials. Add one or two qualifying questions, such as city or budget, and map them to custom fields so the caller sees them before dialing. Long forms bring fewer leads.

How do I test the Facebook leads connection?

Submit a test lead through Meta’s lead form testing option or the connector’s test step. The RMDialer capture-a-test screen shows the request as it lands, so you can map the phone and name before a single real lead arrives.

Can RMDialer send a WhatsApp to a Facebook lead automatically?

RMDialer’s Auto WhatsApp can send a message after a call or when a lead’s status changes, for example the brochure when the status becomes Interested. Keep it to people who filled your form and use templates approved for your WhatsApp account.

Can Facebook leads be shared between several callers?

Yes. When you create the webhook you choose which employees get its leads, and RMDialer shares them round robin, one caller after another. Different campaigns can use different webhooks, so one team gets the admissions leads and another the franchise leads.

What does it cost to connect Facebook lead ads to RMDialer?

Three bills at most: Meta for the ads, the connector for its plan, and RMDialer per seat, ₹159 a month billed yearly in India or $29 per user per year, or $12 per user for 3 months, outside India. The webhook sits inside that seat price.

No trial clock on the dialer

What is free forever, and what a plan adds

The business dialer is free forever with no account and no expiry: the keypad, contacts, caller ID, the call log and your call analytics, plus free WhatsApp sends every day. A plan adds the customer record after every call, follow-up reminders, list auto dialing, your team and WhatsApp automation.

Free forever

₹0, no expiry

  • Your phone app: keypad, contacts, call log and caller ID
  • Spam and unknown-number screening on every incoming call
  • Call analytics: your day counted, by outcome, and by who you called
  • Missed calls kept in their own list, so nothing is returned late
  • Sending WhatsApp from a call, free every day

Free WhatsApp sends every day with a free account: 15 a day for your first 15 days, then 3 a day. The dialer itself needs no login at all.

On a plan

₹159/user/month, yearly

  • The customer record: lead status and remarks saved against every call
  • Follow-up reminders that ring like an alarm on the day you set
  • Auto dialing a whole list without touching the phone
  • Your team: seats, assigned calling lists and per-person reports
  • Automatic WhatsApp after calls, bulk sending and the WhatsApp API inbox
  • Backup and restore, so a new phone carries on where the old one stopped
  • Leads arriving on their own from Google Sheets, APIs and lead portals

Try it free for 3 days: unlimited use, no credit card required.Prices are per user, exclusive of taxes.

Business karte ho? Business Dialer chahiye.

Set it as your phone app in one tap. Everything works like before, and then it starts working FOR you.

₹159/user/month on yearly · every feature included · Prices are per user, exclusive of taxes.

Free forever: the business dialer never expires, and needs no account

Call recording supported · our team sets it up with you during training

On iPhone and Android. The iPhone app has every feature except the native call log.

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