A worked example How does a renovation firm in Dallas call its Facebook leads?
A made-up firm with plausible campaign numbers, to show two webhooks side by side.
Picture a kitchen and bath renovation firm in Dallas running two Facebook campaigns: one for kitchen remodels, one for
walk-in showers for older homeowners. The forms ask for name, phone, ZIP code and a rough budget. Leads used to sit in
Meta until the owner downloaded them on Friday evening.
The firm creates two RMDialer webhooks, “Facebook, kitchens” and “Facebook, showers”, and one Zap for each form that
posts to its own URL. Kitchen leads go round robin to the two designers; shower leads go to the one rep who handles
accessibility jobs. The ZIP code and budget sit beside each number, so the first question on the call is the right one.
The owner no longer downloads anything. On Friday the same time goes into reading which campaign’s leads booked an
in-home measure, which is the number that decides next month’s ad budget.