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Glossary · WhatsApp for business

Broadcast (WhatsApp)

Broadcast (WhatsApp): The free app’s send-to-many feature: capped small, and delivered only to people who saved your number. Real scale belongs to API campaigns, which have neither limit.

Definitions checked 2 September 2026.

A broadcast in the free WhatsApp and WhatsApp Business apps is a list of contacts that one message is sent to individually, so each person sees it as a normal chat rather than a group. It is the tool most small businesses reach for first, and it has two hard limits that surface within weeks: the list is capped at a small number of recipients per broadcast, and the message is delivered only to people who have saved the sender's number in their phone. Everyone else silently receives nothing.

Those limits are why "bulk WhatsApp" and "broadcast" are different products. Real scale, thousands of recipients, delivery to people who have not saved you, reports on delivered and read, runs on the WhatsApp Business API with approved templates and opt-in. The dangerous middle ground is unofficial tools that automate WhatsApp Web or a modified app to push past the broadcast limits; they break WhatsApp's terms and get numbers banned in waves, which costs the business the number every customer has saved.

A safe path exists at every size: the free broadcast for a handful of saved contacts, one-by-one sending from your own phone for a few dozen, and API campaigns for hundreds or thousands. RMDialer, which we make, offers the second and third from the same list of leads, with the API mode using approved templates and reporting sent, delivered, read and replied. The comparison linked below sets broadcast against bulk sending in full.

Broadcast vs bulk →

Questions

Broadcast: common questions

Updated on

Why did my WhatsApp broadcast not reach everyone?

Broadcasts in the free apps are delivered only to people who have saved your number. Anyone who has not receives nothing, silently. The API has no such limit.

Is a broadcast list the same as a group?

No. A broadcast sends one message to each person as an individual chat; recipients do not see each other. A group is one shared conversation. Broadcast lists are capped in size and reach.

Do I need the WhatsApp Business API to send automatic messages?

Not for one-to-one follow-ups: a dialer can open WhatsApp on your own number with the message prepared after each call. You need the official API for fully hands-free sending, bulk campaigns to hundreds of numbers with delivered and read reports, and message templates. RMDialer works both ways and connects to the API from Meta or any provider.

How much does the WhatsApp Business API cost in India?

Meta charges per conversation, roughly ₹0.11 to ₹0.80 depending on the category (marketing costs the most, service conversations started by the customer are free within a window). Providers add a platform fee. RMDialer does not charge extra to connect an API you already have; you pay Meta or your provider directly for messages.

How to send a WhatsApp message automatically after a call?

Use a dialer with auto WhatsApp: set a message once per call type (missed, incoming, outgoing) and per lead status, and the app sends it the moment the call ends, personalised with the customer's name. From the user's own number it opens WhatsApp with the message ready; through the WhatsApp Business API it sends with zero taps.

How to send bulk WhatsApp messages without getting banned?

Send to people who know you and have opted in, personalise with the name, keep to a few hundred a day from a normal number with gaps between messages, and stop sending to anyone who does not reply or asks you to stop. For larger volumes use the official WhatsApp Business API with approved templates, which cannot be banned for volume and gives delivery reports.

What is a WhatsApp CRM?

A WhatsApp CRM keeps customer chats next to the customer record, so a conversation, its call history, lead status and follow-ups are one file instead of a chat on someone's phone. Built into a dialer, it lets a team reply from the same app they call from, send media and templates, see read receipts, and keep the chat when the employee leaves.

Does bulk WhatsApp from my own number work without an API?

Yes, one message at a time from your phone: the app prepares each message with the name filled in and hands it to WhatsApp, and you tap send. It is safe for lists of a few hundred known contacts. For thousands of numbers, or for reports of delivered, read and replied, the WhatsApp Business API route is the right one.

What is an auto dialer app?

An auto dialer app calls a list of phone numbers one after another so the caller never types a number. On Android, an app like RMDialer runs the session on the phone itself using the SIM already in it: you pick a list from Excel, a Google Sheet, an API or assigned leads, press start, and the app dials each number in turn while you mark the outcome between calls.

What is a telecalling CRM?

A telecalling CRM is customer software built around phone calls: the lead list, the dialer, the call outcome and the follow-up live in one place. The mobile kind, such as RMDialer, replaces the Android phone app on each rep's handset so every call automatically becomes a record with a status, a remark and the next follow-up, and the manager sees the whole team on a web dashboard.

What is the difference between telecalling software and a CRM?

Telecalling software is built to make and track calls (dialing lists, call logs, per-caller reports). A CRM is built to hold customer records and pipeline stages. Most Indian sales teams need both at once, which is why a telecalling CRM combines them: the call itself creates and updates the customer record, so nobody types into a separate system after the call.

What is a CRM dialer?

A CRM dialer is a single app where the dialer and the customer record are the same thing: the call screen shows the lead, and ending the call updates it. It differs from a CRM with "dialer integration", which is two products joined by a sync. RMDialer is a CRM dialer for Android that runs on the user's own SIM.

What is a business dialer app?

A business dialer app replaces the default phone app on an Android phone with one made for selling: caller ID from your own leads, the last remark on screen when a customer rings, two-tap status and follow-up after each call, automatic WhatsApp, and a call log that filters by lead status. It is a personal CRM for one owner and a team system when several people use it.

Does RMDialer work on iPhone?

No. RMDialer is an Android app because iOS does not let a third-party app replace the phone dialer, read the call log or place calls automatically. It supports Android 8.0 and above. The owner's Web CRM works in any browser, including Safari on a Mac or iPhone.

Which languages does the RMDialer app support?

The app itself runs in 40 languages, including Hindi, Bengali, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Punjabi, Odia and Assamese for India, and Arabic, Bahasa, Tagalog, Swahili, Portuguese, Spanish, French and others for teams abroad. Each user picks their own language on their own phone.

Customer reviews

What businesses say about RMDialer

Real businesses, real numbers: how owners and sales teams across India and 12+ countries use RMDialer every day.

Rated 4.9 by customers 5.0 on Google Play 1K+ downloads India + 12+ countries
  • “Telecaller app for Android that my staff actually use. Enquiry list is assigned to each telecaller, the auto dialer calls it from their own SIM, and test ride bookings come to me live. Punjabi interface for the girls at the desk. Price is honest, everything included, no per-user surprises.”
    Harpreet Singh Owner · Two-wheeler showroom Ludhiana
  • “We needed an auto dialer app that works on our own MTN and Airtel lines, not a call centre subscription in dollars. RMDialer runs on the phones my agents already have, dials the enquiry list, and the WhatsApp follow-up goes out after every call. Works even when the network drops and syncs later.”
    Grace Okafor Managing director · Travel agency Lagos, Nigeria
  • “We looked for telecalling software for a nine-person loan team and every quote came with cloud seats and per-minute bills. RMDialer telecalling software runs on the callers' own Jio SIMs: the lead list dials itself, the remark goes on the number, and I get dials, connects and talk time per caller every evening. Cost is one flat price per user.”
    Kavita Iyer Operations head · Loan DSA Chennai
  • “Earlier I was dialling 80 to 100 portal leads a day by hand from Excel. With RMDialer auto dialer app I import the sheet, press start and it calls one by one from my own Jio SIM. Between calls I mark Interested or Site visit in two taps and the follow-up rings me on time. Closed 3 flats last month from leads I would have forgotten.”
    Rakesh Choudhary Real estate consultant · Property advisory Jaipur
  • “We tried two telecalling CRM software before this and my counsellors stopped filling them within a week. RMDialer is the phone app itself, so every admission enquiry gets logged whether they like it or not. The auto WhatsApp after call sends the fee structure by itself. I see all 4 counsellors' calls on the web CRM every evening.”
    Priya Nair Owner · Coaching institute Kochi

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