Telecalling Kaise Kare: Naye Business Ke Liye Poora Tarika (Hindi)
By Ganpat Godara · Managing Director, Wappblaster
In short: Telecalling ka poora khel 4 kadam hai: sahi list (pehle fresh enquiry, phir purane customer, aakhir mein cold numbers), sahi time pe call, pehle 10 second mein apni pehchaan aur unka matlab, aur har call ke baad 2 tap mein record. Din ke 100-150 call se zyada zaroori hai: har "haan" ka follow-up time pe hona. Shuru ek phone aur ek app se ho jaati hai.
Telecalling shuru karne ka plan hai: naya business hai, ya pehli baar ek-do telecaller rakhe hain: aur samajh nahi aa raha kahan se shuru karein? Yeh guide wahi hai: bina bhaari English ke, kadam-ba-kadam.
Kadam 1: List banaiye (sabse pehle, sabse zaroori)
Bina list ke telecalling nahi hoti: “jisko yaad aaye usko call” koi system nahi hai. Teen tarah ke number, isi order mein:
- Fresh enquiry (sabse keemti): jisne aaj-kal mein poocha hai: Facebook form, JustDial, missed call, walk-in. In par minton mein call jaani chahiye, kyunki yeh 3-4 jagah pooch rahe hain aur jo pehle call karega wahi jeetega.
- Purane customer: jinhone pehle kuch liya hai: renewal, repeat order, reference ke liye. Yeh sabse aasaan sale hai.
- Cold list (Excel, purani diary, exhibition ke visitor): sabse mushkil, sabse aakhir mein. Excel se import karke system mein daaliye, haath se number type mat kariye.
Ek galti abhi rok lijiye: bazaar se kharidi hui list mat use kariye. Anjaan logon ko blast karne se number spam mein chala jata hai aur baad mein apne asli customer bhi call nahi uthate.
Kadam 2: Sahi time pe call kariye
Naukri-wale log 11-1 aur shaam 7 ke baad uthate hain; dukandaar dopahar 12-4 mein free hote hain; gharelu mahilayen subah 10:30-12:30. Poora time-table yahan hai, lekin ek rule sabse upar: fresh enquiry ko kisi bhi time call kariye: wo aapke call ka intezar kar rahi hai.
Kadam 3: Bolna kya hai (pehle 10 second)
Formula chhota hai: apni pehchaan + unka kaam + ek aasaan sawaal:
“Namaste [naam] ji, main [aapka naam] bol raha hoon [business] se. Aapne [jagah] pe [cheez] ke baare mein poocha tha. Aap apne liye dekh rahe hain ya family ke liye?”
Poori script: openers, objection ke jawab (“budget nahi hai”, “sochke batata hoon”), band karne ke tarike: Hindi mein alag se likhi hai. Ek hi baat yahan dohraunga: har call ek pakke agle kadam pe khatam ho: “Thursday ko 11 baje call karta hoon” + WhatsApp pe details turant. “Baad mein baat karte hain” ka matlab hai lead gayi.
Kadam 4: Har call ka record (2 tap ka kaam)
Yehi wo kadam hai jo professional aur bhagwan-bharose telecalling ko alag karta hai. Har call ke baad:
- Status: Interested / Follow-up / Nahi chahiye / Number nahi utha
- Ek line remark: “bade size ka poocha, Sunday decide karenge”
- Follow-up date: jo khud alarm ki tarah baje
Diary mein likhoge to Thursday ko diary nahi bolegi. CRM-wale dialer mein yeh 2 tap ka kaam hai, call khatam hote hi screen pe: isi liye wo chalta hai aur diary fail hoti hai.
Kitne call karne chahiye din mein?
Haath se dial karke ek aadmi 60-100 call kar pata hai; auto dialer se 150-250: app khud agla number lagata hai, aap sirf baat karte hain. Lekin ginti se zyada zaroori chain hai: kitne uthe, kitni baat hui, kitne follow-up bane, kitne follow-up nibhe. 120 call + 50 baat-cheet, 220 call + 20 baat-cheet se behtar hai.
Team ke liye: teen rule
- Har lead ka ek maalik: “sab dekh lenge” matlab koi nahi dekhega.
- Report maat mangiye, system se lijiye: call log se report khud banti hai, shaam ko WhatsApp pe manghwai report aadhi kahani hoti hai.
- Missed call ki list roz khaali ho: aaya hua call sabse garam lead hai.
Shuru karne ka saman: bas itna
Ek Android phone, ek SIM (chahe business ke liye alag SIM), aur ek app jo dialer + CRM + WhatsApp teeno ho: ₹159 mahina per user. Na server, na computer, na training ka hafta. List aaj banaiye, pehla call aaj hi kariye: telecalling seekhne ki cheez kam, karne ki cheez zyada hai.
- sales
- guide
- team