White label software for agencies
White Label Software for Agencies That Sell Leads
White label software for agencies is software an agency sells to clients under its own brand, usually reporting or client portals. For agencies that generate leads, RMDialer adds the missing step: a branded calling CRM where each ad lead lands in the client's calling queue, gets assigned and is followed up.
- Ad leads straight into a calling queue
- Round robin to the client's salespeople
- Your brand on app and web
Free personal dialer. Paid features include a 3-day trial; no card required.
Team plans: ₹159/user/month in India, $29/user/year elsewhere, billed yearly + taxes →
Every call and result on the lead's record.
Updated
Short answer
Which white label software suits a lead generation agency?
For an agency that generates leads, the most useful white label software is the one that gets those leads called: a branded calling CRM that receives each form lead, assigns it and records every call. RMDialer gives agencies that under their own brand, beside the reports they already send.
Key takeaways
- Most lead complaints are really calling problems.
- Leads arrive by webhook or live sheet.
- The client's team works them in your app.
Why agencies add it
White label software for agencies benefits
What a lead generation agency gets when the calling of its leads runs in software under its own name.
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Proof your leads are worked
When clients say the leads were poor, the call history shows whether anyone actually called them.
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A monthly fee beside the retainer
A branded calling CRM is recurring software income on top of campaign management.
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Clients who stay longer
A client whose sales team works your leads in your app is harder to lose to another agency.
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Leads straight to the phone
Ad leads flow through a webhook or live sheet into the queue the client's team calls from.
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Your brand in their daily work
The client's salespeople open your app every time they call, not just when your report arrives.
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Fair assignment on their side
New leads are shared round robin between the client's salespeople, so none sit with one person.
After the form is filled
White label software for agencies: five problems it fixes
Ask any lead generation agency why clients leave and the answer is rarely the ads. It is what happens to the leads after the form. These five problems come up again and again.
| Problem | Usual cause | What the branded app does |
|---|---|---|
| "Your leads are junk" | Leads were never called, or called once two days later | Call history per lead shows when, how often and with what result |
| Leads sit in a sheet for days | Nobody owns new leads on the client side | Each new lead is assigned round robin the moment it arrives |
| Results reported only as cost per lead | The agency never sees what happened after the form | Lead statuses and remarks show which campaigns produced real interest |
| The client churns after three months | Ads were the only thing tying them to the agency | Their team's daily calling runs in your branded app |
| Follow-ups forgotten | Salespeople keep reminders in their heads | Follow-up reminders ring like an alarm on the salesperson's phone |
None of this needs the agency to run the client's sales team. It needs the leads to arrive somewhere the team actually works, and a record that shows what happened next.
Wiring it up
White label agency software: how ad leads reach the phone
New leads from a Facebook, Instagram or Google lead form reach the app in one of two ways. A connector such as Zapier, Make or Pabbly Connect sends each new lead to the Custom Webhook in the Web CRM, or the form writes to a Google Sheet that the Web CRM reads live. Either way the lead is assigned round robin and appears in a salesperson's calling queue.
Older lists, from last quarter's campaigns or an exhibition, come in from an Excel, CSV or JSON file. The setup for Meta forms is on the Facebook lead ads page.
A performance agency in Dubai
White label software for a property ads agency
Picture a performance marketing agency in Dubai running lead ads for off-plan property launches. Every month one developer or another said the leads were poor, and the agency had no way to answer, because once a lead left the form it disappeared into a broker's personal phone.
The agency launched a calling CRM under its own name and made it part of every new contract. Leads now flow from the forms into the developer's sales queue within moments, shared round robin among the brokers, and each lead shows its calls and outcome. At the next monthly review, the agency could show which campaign's leads were called within the hour and which waited until the weekend, and the conversation moved from ad costs to response times. The agency is an illustration, not a named partner.
Plain limits
White label software for agencies: what it is not
It is not an ads reporting dashboard and does not read campaign spend; keep your reporting tool. It is not a native Meta integration: a connector or a live sheet carries the leads. Calls go through the SIM in an Android phone, so it suits sales teams who call from mobiles. And it is one product, sold whole, under partner terms agreed one to one. If you want a CRM-led pitch instead, start at white label CRM.
Try it with your own workflow
Show your next client what happens after the form
Tell us the kind of leads you generate. We set up a demo where a test form lead lands in a branded calling queue in front of you.
Team features, one plan
₹159/user/month
₹1908 per user, billed yearly, plus taxes, in India. $29 per user per year, or $12 per user for 3 months, outside India.
- Lead statuses, remarks and reminder scheduling
- Assigned calling lists and employee reports
- List auto dialing and WhatsApp automation
The personal dialer, call log and personal analytics are free forever. Team access and saved lead workflows require a plan. SIM charges and any WhatsApp provider charges are separate.
Compare free and paid features →White label software for agencies FAQ
What white label software do agencies sell?
Usually reporting dashboards, client portals, SEO and social tools. Agencies that generate leads for clients have a further option: a branded calling CRM that makes sure those leads are actually called and followed up.
How do ad leads get into the app?
Through a connector such as Zapier, Make or Pabbly Connect posting each new form lead to the Custom Webhook, or through a Google Sheet the Web CRM reads live. RMDialer is not one of Meta's built-in CRM integrations, so a connector or sheet sits in between.
Can leads be shared between the client's salespeople automatically?
Yes. Leads arriving through the Custom Webhook are assigned round robin, so each salesperson gets their turn and nothing waits for a manager to hand it out.
Can my agency see whether the client's team called the leads?
With access to the client's Web CRM, yes: each lead shows its calls, statuses and remarks. Agree with the client up front who can see what, since it is their sales data.
Is this white label software under my agency's brand?
Yes. Your app name, icon and colours on Android, published on your own Google Play developer account, and your logo on the Web CRM the client logs into.
Can I sell only the lead calling part?
Partners always get the complete app: auto dialer, CRM, reminders, WhatsApp tools, attendance and the rest. Lead with the calling, but the client gets everything.
Which agency clients is it best for?
Businesses that buy leads and sell by phone: property developers and brokers, education and coaching, insurance, loans, car dealers, clinics. Shops selling online through a cart get less from it.
Does it replace our reporting dashboard?
No. Keep your ads reporting. This covers what happens after the form: the calls, the outcomes and the follow-ups, which ad dashboards cannot see.
Can the client's team message an ad lead on WhatsApp after calling?
Yes. The app can send an automatic WhatsApp message after a missed, incoming or outgoing call, through the WhatsApp Business API or by opening WhatsApp with the message ready, so an ad lead who misses the first call still hears from the business.
How is the agency paid?
You set your own price to your clients. Partner terms are agreed one to one with us and given in writing before you start.
Do calls go over the internet?
No. Calls go through the SIM in the salesperson's Android phone, so the customer sees the business's normal mobile number.