Whose Play account?
If the app sits on the vendor’s store account, your clients download the vendor’s brand. Ask for your own listing, on your own account, so the relationship stays yours.
White label CRM
White Label CRM by RMDialer
Most white label CRMs are a website with your logo on the login screen. Sales teams in property, insurance, education and distribution live on the phone, so the CRM they actually use is the app that dials. RMDialer gives partners that app and the Web CRM behind it, under their own brand.
- Your name on the Android app and the Web CRM
- Published on your own Google Play listing
- The full product, maintained by the platform team
Free personal dialer. Paid features include a 3-day trial; no card required.
Team plans: ₹159/user/month in India, $29/user/year elsewhere, billed yearly + taxes →01 / The Web CRM your clients seeActual Web CRM
Your brand, their daily tool.
A CRM clients open fifty times a day renews itself.
Written by Vamika Godara · Reviewed by Prisha Khatri · Updated
Short answer
What should you look for in a white label CRM?
A white label CRM is a finished CRM that a partner sells to its own clients under its own brand. Look at who maintains it, whether your clients get a real mobile app under your name, whether calling is built in and how long it takes to launch. A white label CRM you must host or build yourself is a software business; a finished one like RMDialer lets you sell under your brand while the platform team runs updates, servers and the Play listing upkeep.
Key takeaways
- Check whose name appears in the app store, not just on the login page.
- Calling built in matters for phone-led sales teams.
- A reseller panel for renewals saves you a billing system.
Why partners sell one
White label CRM benefits
What an agency, consultant or software dealer gets from selling a finished CRM under its own name.
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Your brand on the app and the web
Clients see your name on the Android app and the Web CRM they log in to, not ours.
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A calling app, not only a website
The dialer is built in, so a phone-based sales team actually uses the CRM all day.
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No software to build or host
The platform team runs updates, servers and the Play listing upkeep while you sell.
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Income that repeats
Each client renews, so the CRM becomes a monthly service on top of what you already sell them.
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Clients stay with you
The tool their team works in every day carries your name, which makes the relationship harder to replace.
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The full app, not a cut-down copy
Partners sell the same complete product: dialer, leads, reminders, WhatsApp and reports.
Four products, one label
Types of white label CRM
Search for a white label CRM and four very different things come back under the same words. The difference is not the feature list; it is what you, the reseller, must do every month after the contract is signed.
| Kind | What you must do | Mobile app | Calling | Time to first sale |
|---|---|---|---|---|
| Open-source CRM you host | Rent servers, install, patch, back up, fix bugs | Usually a web page, rarely a real app | Needs a separate telephony add-on | Weeks to months, plus a developer |
| No-code builder with your logo | Design every screen, field and workflow yourself | A web app, sometimes wrapped | Not included | Weeks of building before the first sale |
| Agency marketing platform | Configure funnels, email, ads and pages per client | One shared app under the platform name, or a paid add-on | Cloud calling, billed per minute | Days, but built for marketing agencies |
| Finished calling CRM (RMDialer) | Sell, onboard and renew clients from a reseller panel | Your own Android app on your own Play listing | Built in, from each user’s own SIM | Once your brand assets and Play account are ready |
None of the four is wrong. A software house that wants to own the code picks open source. A consultant who loves designing workflows picks a builder. A performance-marketing agency picks a funnel platform. A partner whose clients close deals on phone calls needs the fourth kind, because a web CRM without a dialer leaves the salesperson copying numbers between two apps all day.
A digital agency in Business Bay
White label CRM as recurring revenue for an agency
Picture a twelve-person digital agency in Business Bay, Dubai, running ads for property brokers, clinics and car rental firms. Its clients kept asking the same question after every campaign: the leads came in, so why did sales not follow?
The answer was on the clients’ phones. Brokers called leads from personal WhatsApp and forgot the second call. The agency launched a CRM under its own name, published on its own Play Store account, with the Web CRM showing its logo. Ad leads now land in each client’s calling list, and the agency’s monthly report shows calls made per lead next to cost per lead.
The CRM became a monthly line on every retainer. When a client paused ads over summer, the CRM stayed, because the sales team used it daily. The agency, its clients and its numbers are an illustration, not a named partner.
Questions to ask any vendor
White label CRM agreement checklist
These are the questions that separate a product you can sell for years from one you will be apologising for in six months.
Who ships updates?
Android changes its call and permission rules every year. Confirm the vendor updates the app for new Android versions without charging you for each release.
How do renewals work?
Without a reseller panel you build billing yourself. Look for client activation, packages and payment collection in one place.
What happens to client data?
Ask where data is stored, who can export it and what happens if a client leaves. Clear answers here are what your own clients will ask you.
For the dialer side of the same programme, see the whitelabel dialer reseller program. Partners in India can read white label CRM in India, and anyone still deciding between building and branding should read create your own CRM app. Agencies that generate leads for clients have their own guide to white label lead management software, and partners serving insurance agents can start with white label CRM for insurance.
Try it with your own workflow
Launch a CRM under your own name
Tell us your brand, your market and the kind of clients you serve. We share partner terms and walk you through the Play listing and reseller panel on WhatsApp.
Team features, one plan
₹159/user/month
₹1908 per user, billed yearly, plus taxes, in India. $29 per user per year, or $12 per user for 3 months, outside India.
- Lead statuses, remarks and reminder scheduling
- Assigned calling lists and employee reports
- List auto dialing and WhatsApp automation
The personal dialer, call log and personal analytics are free forever. Team access and saved lead workflows require a plan. SIM charges and any WhatsApp provider charges are separate.
Compare free and paid features → Questions
White label CRM: partner questions
What is a white label CRM?
A CRM built by one company and sold by another under the seller’s own name, logo and pricing. The buyer sees only the seller’s brand. The builder keeps developing and hosting the software, so the seller can offer a CRM without writing or maintaining one.
What is the difference between white label CRM and reselling a CRM?
Reselling means selling someone else’s branded product for a commission or margin; the customer knows the original brand. White label means your brand replaces theirs everywhere the customer looks. RMDialer offers both: reselling RMDialer itself, or a fully white labelled app and Web CRM.
Can I put my own logo and name on the CRM app?
Yes. The Android app is published under your name and icon on your own Google Play account, and the Web CRM your clients log into carries your brand as well. Your clients never see the RMDialer name.
Which white label CRM is best for agencies?
It depends on what your clients sell. Marketing-led clients fit an agency funnel platform. Clients whose sales happen on the phone, such as property, insurance, education and B2B distributors, fit a calling CRM, because their team needs a dialer, follow-up reminders and call records more than landing pages.
Do I need developers to run a white label CRM?
Not with a finished product. Open-source and no-code options need someone technical to host or build them. With RMDialer, app updates, servers, backups and Play Store upkeep stay with the platform team, and the partner handles sales and first-line client support.
Can I set my own price for the white label CRM?
Yes. You decide what your clients pay and keep the difference over your platform cost. Commercial terms depend on market and volume and are shared on WhatsApp for each partner.
Is the white label CRM a mobile app or a web app?
Both. Sales teams work in the Android app on their own phones, where the calls happen, and owners and managers use the Web CRM for reports, lead distribution and team views. Both carry the partner’s brand.
What features come with the white label CRM?
The full product: SIM-based dialer and auto dialer, leads and follow-ups, WhatsApp inbox and templates, lead import from sheets and portals, round robin, team call logs, selfie attendance, reports and the API. Partners always get the complete app.
How many partners already sell this CRM?
More than 500 partners across over 12 countries sell the dialer programme, and apps like RMDialer and Call Dialer on Google Play already run on the same platform under different brands.
Can a white label CRM be sold outside India?
Yes. The app handles international numbers and the Web CRM works anywhere, and partners already sell in more than 12 countries. Check local rules on calling and recording in each market you sell to, and price in your clients’ own currency.
How do I manage my clients’ subscriptions?
From a reseller panel: activate a client, pick the package, collect payment through Razorpay by UPI, card or netbanking, and renew from the current end date. The client’s plan updates without contacting us.