An App for Field Sales Teams That Sell by Phone and WhatsApp
By Pushpa Godara · Chief Executive Officer, Wappblaster
In short: For field reps who sell by phone and WhatsApp, the highest-value tooling is not GPS tracking: it is assigned leads with history, follow-up reminders that ring, WhatsApp that sends itself after calls, and records that save offline. RMDialer does exactly that scope, and does not do beat planning or live location tracking.
A rep spends the day visiting dealers, calling ahead, quoting on WhatsApp, and promising to “send the details tonight”. By the third visit, the morning’s promises are gone. The problem is not discipline. It is that the record of each conversation lives in the rep’s head, and heads overflow.
Most software marketed to “field sales” attacks a different problem: live GPS tracking, geo-fenced attendance, beat planning, route optimisation. If you need to verify where reps physically are, that is a real category - Field Force Automation - and you should buy it. RMDialer is a calling and follow-up app, not a location tracker, and this post will not pretend otherwise.
What RMDialer does for a field team is narrower and, for phone-and-WhatsApp selling, usually more valuable: it makes each rep’s phone remember everything the rep cannot.
What actually breaks for a travelling rep
- The follow-up promised at 11 am is forgotten by 4 pm. In RMDialer, that promise is saved in two taps when the call ends and rings later like an alarm, with the whole history attached.
- “Send me the price list” gets sent at midnight, or never. Auto WhatsApp sends the details the moment the call ends, while the dealer is still looking at their phone.
- The office cannot see what happened on the road. Every call a rep makes or receives is logged with its status and remark under their name, so the owner sees calls, outcomes and due follow-ups per rep, without anyone filing a day report.
- Patchy network eats data entry. Statuses and remarks save on the phone offline and sync when signal returns, so a day in a low-network industrial area does not leave holes.
- A new rep inherits nothing. With assigned leads, a transferred lead carries its entire history - every call, remark and promise - so the customer never repeats themselves.
One honest GPS note: a lead record can store a GPS location field, useful for remembering where a dealer’s shop actually is. That is a field on a record, not live tracking of your rep, and we would rather say so plainly than let you buy the wrong product.
The realistic tool split for field teams
- You need proof of presence, routes and attendance → buy a Field Force Automation tool (Happisales, TrackOlap and similar are the category).
- Your reps sell by calls and WhatsApp, and the leak is memory and follow-up → a dialer that is also the CRM fixes the leak at its source: the phone itself.
- You have both problems → the two products coexist without conflict; one owns location, the other owns the customer record.
At ₹159/user/month on yearly (every feature included), the second tool costs less than the fuel a rep burns in a day, and it is the one that stops sold-but-never-followed-up from being your most expensive lead status.
- follow-up
- sales