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Get 99acres, MagicBricks, IndiaMART & JustDial Leads Into Your Dialer

By · Chief Executive Officer, Wappblaster

Short answer: Put every portal lead into one Google Sheet, using the portal export, an email parsing rule or your agency. Then connect that sheet to RMDialer. It checks the sheet on a schedule and adds each new row as a lead with its source tag. Call the fresh ones first.

Key takeaways

  • IndiaMART and JustDial both offer lead APIs or CRM push options inside their seller dashboards.
  • For 99acres, MagicBricks and Housing, an email parsing rule can turn each lead alert into a new row in the sheet.
  • Give every portal and listing its own source value so month-end reports show which portal brought site visits and sales.
  • Call and WhatsApp from the same business number, so the lead recognises who is getting in touch.
  • Portal leads who did not pick up should go on a redial list for a different hour, not be thrown away.

You pay 99acres, MagicBricks, IndiaMART or JustDial serious money for leads, and then the leads sit in an email inbox until evening. The portal did its job in seconds; the hand-copying pipeline wastes it. Since a lead’s answer rate collapses within hours, the plumbing between portal and phone is not an IT detail. It is where the money leaks.

The target state

Every portal lead should, by the next scheduled check after it arrives (every 30 minutes by default in RMDialer, and you can change it): exist as a record with its source tagged (which portal, which listing), carry the enquiry details, and sit in a calling queue that rings it the same hour. No copying, no Excel emailing, no “the office will call you tomorrow”.

The universal route: one sheet, auto-imported

Portals differ in their exports, but almost all of them can land leads in a Google Sheet, and RMDialer watches a sheet and imports new rows as leads automatically. So the setup is always the same shape:

  1. Get the portal’s leads into a sheet.
    • IndiaMART and JustDial both provide lead APIs and CRM-push options in their seller/business dashboards; if you use an integration service or agency, have them push to the sheet (or straight to RMDialer’s API endpoint).
    • 99acres / MagicBricks / Housing: use the portal’s lead export or email alerts. Email-to-sheet automation (a simple parser rule) turns each lead alert into a row; agencies managing your listings can usually write to the sheet directly.
  2. Map the columns once. Name, mobile, enquiry detail, and a source column per portal (“99acres-Andheri-listing”). Extra columns (budget, property type, product) land in custom fields.
  3. Connect the sheet in RMDialer (Lead Sources): it checks the sheet on a schedule (every 30 minutes by default, adjustable), imports new rows, dedups by number so a repeat enquirer merges instead of duplicating, and tags the source.
  4. Dial the queue. Fresh imports surface for immediate calling, or run them as auto-dial sessions at set hours. Either way, the outcome saves in two taps and the WhatsApp brochure goes out itself.

If your provider can call an API instead of filling a sheet, skip the sheet: the direct API route does the same thing with less moving parts.

How do portal leads get from the portal into the dialer?

StepWhat happensGood to know
1. Portal to sheetThe portal’s leads land in a Google SheetAlmost every portal can do this
2. Map the columnsName, mobile, enquiry and a source column per portalExtra columns go into custom fields
3. Connect the sheetRMDialer imports new rows as leadsChecked every 30 minutes by default; repeat enquirers merge by number
4. Dial the queueFresh imports come up first, or run as auto-dial sessionsThe outcome saves in two taps

Why the source tag is half the value

Once every lead carries its portal, month-end stops being opinion: 99acres sent 80 leads and 3 site visits; IndiaMART sent 200 and closed 12; JustDial’s cost per converted lead was double MagicBricks’. Renewal season with the portals becomes a negotiation you attend with numbers, and your ad budget follows evidence.

The mistakes that undo it

  • Calling from a different number than you WhatsApp from. The lead answered your call, then gets a brochure from an unknown number. Keep one business identity.
  • Letting the queue mix fresh and stale. A fresh portal lead outranks everything else on the calling list; speed is the entire edge portals cannot sell your competitor.
  • No second attempt. Portal leads that did not answer join a redial list at a different hour, not the bin: enquirers were interested enough to type their number.

Portal-by-portal setup guides: 99acres CRM integration, MagicBricks CRM integration and IndiaMART CRM integration.

The whole setup is an afternoon once, and from then on every portal rupee gets what it paid for: a phone that rings the lead while they still remember enquiring.

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Questions

What else do people ask about this?

How do I get 99acres, MagicBricks and IndiaMART leads into my CRM?

Route every portal's leads into one Google Sheet, using the portal's export, email parsing, or your agency, then connect that sheet to your dialer's auto-import. RMDialer checks the sheet on a schedule, every 30 minutes by default and adjustable, so new leads become dialable records with source tags while competitors are still checking their inbox.

Why route portal leads through a Google Sheet?

Because every portal exports differently but almost all of them can end up in a sheet, and a sheet is something your dialer can check on a schedule. It gives you one pipe instead of five integrations, and the source tag on each row still tells you which portal paid off.

What is an auto dialer app?

An auto dialer app calls a list of phone numbers one after another so the caller never types a number. On Android, an app like RMDialer runs the session on the phone itself using the SIM already in it: you pick a list from Excel, a Google Sheet, an API or assigned leads, press start, and the app dials each number in turn while you mark the outcome between calls.

Does RMDialer work on iPhone?

Yes. There is an iPhone app as well as the Android one, and it carries every feature except the native call log: leads, statuses, remarks, follow-up reminders, WhatsApp, templates, clients and team sync all work on iOS. Apple opens the call log to no app, so calls made on an iPhone are not recorded into the history by themselves, and only Android lets RMDialer become the phone app that answers with the customer on screen. The iPhone app is free on the App Store for iOS 17 or newer. The Web CRM works in any browser, including Safari.

Which is the best auto dialer app for Android in India?

For small and mid-sized Indian teams the best fit is a SIM-based auto dialer that runs on the phones they already own, because customers answer normal mobile numbers and there is no per-minute bill. RMDialer is that kind: the dialer is the phone app, the lead CRM, WhatsApp automation and team reports are in the same price, and the basic dialer is free with no login.

How much does an auto dialer app cost in India?

SIM-based auto dialer apps in India cost roughly ₹150 to ₹500 per user per month; cloud dialers with virtual numbers start higher and add per-minute charges. RMDialer is ₹159 per user per month on the yearly plan, plus taxes, with the auto dialer, lead CRM, WhatsApp automation, team reports and the Web CRM all included in that one price.

How does an auto dialer work on a mobile phone?

The app becomes the phone's dialer, reads a list you give it and places each call over the SIM the same way you would by hand, only without the typing. After each call it waits a few seconds (the gap you set), shows a two-tap outcome sheet, then dials the next number. Numbers that did not answer can be rung again in a fresh session later.

Can I auto dial numbers from an Excel sheet?

Yes. Save the sheet as Excel or CSV with a mobile number column (name and any other columns are optional), import it in the app, and start a session. The dialer calls the rows in order and lets you mark each outcome. The same works from a Google Sheet, which can also be connected as a live source so new rows import themselves.

What is a good gap between auto-dialled calls?

Five to ten seconds. That is enough to save the outcome of the last call and glance at the next lead's details without breaking rhythm. Set it longer, 15 to 20 seconds, for teams that write a proper remark after every call, and shorter for confirmation or reminder campaigns where the script is fixed.

What is the difference between a power dialer and a predictive dialer?

A power dialer calls one number at a time for one agent and waits for that call to end, so every answered call has a person ready. A predictive dialer calls several numbers at once and connects the ones that answer to whichever agent is free, which needs a call-centre server and causes dropped "silent" calls. Mobile auto dialers like RMDialer are power dialers on a SIM.

Can an auto dialer skip busy numbers and retry later?

In RMDialer the caller can skip any number during a session, and every dialled number is marked done whether it connected or not. There is no automatic retry: filter the busy and unanswered numbers and start a fresh session on them later, ideally at a different hour, without re-importing the sheet.

Is an auto dialer legal in India?

Yes, for calling your own leads and customers. An auto dialer is only a faster way to place normal SIM calls, so the same rules apply as for manual calls: do not call numbers registered on the national DND list with promotional offers, honour opt-outs, and follow TRAI's rules for commercial communication. Calls to people who enquired with you, existing customers and service calls are routine.

Why do customers not answer calls from virtual numbers?

Because caller ID apps and phone dialers increasingly flag pooled virtual and VoIP numbers as spam or business calls, and because the same virtual number is often used for many campaigns. A real mobile number from a local SIM looks like a person calling, which is why SIM-based dialers report higher connect rates in India.

How many calls should a telecaller make per day?

Between 80 and 150 dialled calls a day is normal for outbound telecalling in India, which usually means 30 to 60 connected conversations. The number matters less than the connect rate and the outcomes saved after each call; an auto dialer removes the dead time between calls so the same person reaches the higher end without working longer.

How can I import leads from Facebook lead ads into a dialer?

Connect the Google Sheet that Facebook writes leads into as a lead source. Rows are checked on a schedule you set, every 30 minutes by default, then de-duplicated and tagged with the source, so the enquiry reaches a rep's calling queue the same hour instead of waiting in a spreadsheet until someone exports it. Connect the same sheet under Live Sheets in the Web CRM to share new rows across your callers in turn.

Customer reviews

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Real businesses, real numbers: how owners and sales teams across India and 12+ countries use RMDialer every day.

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  • “Telecaller app for Android that my staff actually use. Enquiry list is assigned to each telecaller, the auto dialer calls it from their own SIM, and test ride bookings come to me live. Punjabi interface for the girls at the desk. Price is honest, everything included, no per-user surprises.”
    Harpreet Singh Owner · Two-wheeler showroom Ludhiana
  • “We needed an auto dialer app that works on our own MTN and Airtel lines, not a call centre subscription in dollars. RMDialer runs on the phones my agents already have, dials the enquiry list, and the WhatsApp follow-up goes out after every call. Calls still go out on the SIM when data drops, and the notes sync once we are back on the network.”
    Grace Okafor Managing director · Travel agency Lagos, Nigeria
  • “We looked for telecalling software for a nine-person loan team and every quote came with cloud seats and per-minute bills. RMDialer telecalling software runs on the callers' own Jio SIMs: the lead list dials itself, the remark goes on the number, and I get dials, connects and talk time per caller every evening. Cost is one flat price per user.”
    Kavita Iyer Operations head · Loan DSA Chennai
  • “Earlier I was dialling 80 to 100 portal leads a day by hand from Excel. With RMDialer auto dialer app I import the sheet, press start and it calls one by one from my own Jio SIM. Between calls I mark Interested or Site visit in two taps and the follow-up rings me on time. Closed 3 flats last month from leads I would have forgotten.”
    Rakesh Choudhary Real estate consultant · Property advisory Jaipur
  • “We tried two telecalling CRM software before this and my counsellors stopped filling them within a week. RMDialer is the phone app itself, so every admission enquiry gets logged whether they like it or not. The auto WhatsApp after call sends the fee structure by itself. I see all 4 counsellors' calls on the web CRM every evening.”
    Priya Nair Owner · Coaching institute Kochi

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