Get 99acres, MagicBricks, IndiaMART & JustDial Leads Into Your Dialer
By Pushpa Godara · Chief Executive Officer, Wappblaster
Short answer: Put every portal lead into one Google Sheet, using the portal export, an email parsing rule or your agency. Then connect that sheet to RMDialer. It checks the sheet on a schedule and adds each new row as a lead with its source tag. Call the fresh ones first.
Key takeaways
- IndiaMART and JustDial both offer lead APIs or CRM push options inside their seller dashboards.
- For 99acres, MagicBricks and Housing, an email parsing rule can turn each lead alert into a new row in the sheet.
- Give every portal and listing its own source value so month-end reports show which portal brought site visits and sales.
- Call and WhatsApp from the same business number, so the lead recognises who is getting in touch.
- Portal leads who did not pick up should go on a redial list for a different hour, not be thrown away.
You pay 99acres, MagicBricks, IndiaMART or JustDial serious money for leads, and then the leads sit in an email inbox until evening. The portal did its job in seconds; the hand-copying pipeline wastes it. Since a lead’s answer rate collapses within hours, the plumbing between portal and phone is not an IT detail. It is where the money leaks.
The target state
Every portal lead should, by the next scheduled check after it arrives (every 30 minutes by default in RMDialer, and you can change it): exist as a record with its source tagged (which portal, which listing), carry the enquiry details, and sit in a calling queue that rings it the same hour. No copying, no Excel emailing, no “the office will call you tomorrow”.
The universal route: one sheet, auto-imported
Portals differ in their exports, but almost all of them can land leads in a Google Sheet, and RMDialer watches a sheet and imports new rows as leads automatically. So the setup is always the same shape:
- Get the portal’s leads into a sheet.
- IndiaMART and JustDial both provide lead APIs and CRM-push options in their seller/business dashboards; if you use an integration service or agency, have them push to the sheet (or straight to RMDialer’s API endpoint).
- 99acres / MagicBricks / Housing: use the portal’s lead export or email alerts. Email-to-sheet automation (a simple parser rule) turns each lead alert into a row; agencies managing your listings can usually write to the sheet directly.
- Map the columns once. Name, mobile, enquiry detail, and a source column per portal (“99acres-Andheri-listing”). Extra columns (budget, property type, product) land in custom fields.
- Connect the sheet in RMDialer (Lead Sources): it checks the sheet on a schedule (every 30 minutes by default, adjustable), imports new rows, dedups by number so a repeat enquirer merges instead of duplicating, and tags the source.
- Dial the queue. Fresh imports surface for immediate calling, or run them as auto-dial sessions at set hours. Either way, the outcome saves in two taps and the WhatsApp brochure goes out itself.
If your provider can call an API instead of filling a sheet, skip the sheet: the direct API route does the same thing with less moving parts.
How do portal leads get from the portal into the dialer?
| Step | What happens | Good to know |
|---|---|---|
| 1. Portal to sheet | The portal’s leads land in a Google Sheet | Almost every portal can do this |
| 2. Map the columns | Name, mobile, enquiry and a source column per portal | Extra columns go into custom fields |
| 3. Connect the sheet | RMDialer imports new rows as leads | Checked every 30 minutes by default; repeat enquirers merge by number |
| 4. Dial the queue | Fresh imports come up first, or run as auto-dial sessions | The outcome saves in two taps |
Why the source tag is half the value
Once every lead carries its portal, month-end stops being opinion: 99acres sent 80 leads and 3 site visits; IndiaMART sent 200 and closed 12; JustDial’s cost per converted lead was double MagicBricks’. Renewal season with the portals becomes a negotiation you attend with numbers, and your ad budget follows evidence.
The mistakes that undo it
- Calling from a different number than you WhatsApp from. The lead answered your call, then gets a brochure from an unknown number. Keep one business identity.
- Letting the queue mix fresh and stale. A fresh portal lead outranks everything else on the calling list; speed is the entire edge portals cannot sell your competitor.
- No second attempt. Portal leads that did not answer join a redial list at a different hour, not the bin: enquirers were interested enough to type their number.
Portal-by-portal setup guides: 99acres CRM integration, MagicBricks CRM integration and IndiaMART CRM integration.
The whole setup is an afternoon once, and from then on every portal rupee gets what it paid for: a phone that rings the lead while they still remember enquiring.
- lead sources
- auto dialer
- guide