5 people
₹1,908 each for the year, about ₹9,540 in total. No setup fee and no per-lead charge.
Lead distribution software
Lead distribution software for teams that sell on the phone.
Buying lead distribution software comes down to three questions: what it does with each new lead, what it costs for your team size and how long before it is working. Here are RMDialer’s answers, with the limits stated plainly.
- Rotation, groups, manual assignment and transfer
- Per-seat pricing with lower rates for larger teams
- Working the same afternoon, no hardware
Free personal dialer. Paid features include a 3-day trial; no card required.
Team plans: ₹159/user/month, billed yearly + taxes →01 / One team member, in detailProduct illustration
Distribution you can check.
Every lead handed out can be followed to a call and an outcome.
Short answer
What should you look for in lead distribution software?
Look for lead distribution software that rotates leads per source, limits sources to the right group, lets a manager assign lists and transfer leads with history, and reports calls and outcomes by person. For phone sales, choose one where the distributed lead can be called from the same app, which is how RMDialer is built.
Key takeaways
- Pay-per-lead platforms and sales-team distribution are different products.
- Per-seat pricing keeps a small team’s cost small.
- Reports that show calls made matter more than routing options.
Six parts, and who each is for
What does lead distribution software do in RMDialer?
These are the six things the software does. Most teams use three or four of them; the “Best for” column says which ones fit which kind of team.
| Feature | What it does | Best for |
|---|---|---|
| Round robin per source | Shares each new lead from a form, sheet or portal in turn | Teams whose callers handle similar enquiries |
| Selected-employee groups | Limits a source to the people you tick | Branches, languages or product specialists |
| Manual assignment of imported lists | Shares an Excel or CSV list by hand or by count | Event data, old leads, campaign lists |
| Transfer with history | Moves a lead to another person with calls and remarks | Leave, exits and escalations |
| Calling from the lead | Rings the lead on the salesperson’s own SIM, auto dialer optional | Teams that sell on the phone |
| Team reports | Calls, connects, talk time and outcomes per person and source | Owners who want proof, not status meetings |
Not included: weighted percentages, capacity-based routing and bidding between outside lead buyers. If your business sells leads to other companies, you need a pay-per-lead platform rather than sales-team software.
Per seat, per year
How much does lead distribution software cost for a team?
RMDialer is priced per person, with the rate falling as the team grows. Distribution, calling, the CRM and reports are all in the same seat. Figures below are for India, before tax.
10 people
₹1,599 each for the year, about ₹15,990 in total. No setup fee and no per-lead charge.
20 people
₹1,400 each for the year, about ₹28,000 in total. No setup fee and no per-lead charge.
Calls use the team’s own SIM plans, so there is no per-minute bill on top. Teams outside India pay $29 per user per year, or $12 per user for 3 months, outside India. Full plan details are on the pricing page. Agencies that deliver leads to clients can offer this under their own name through white label lead management software.
A home-loan agent office in Kanpur
What does buying distribution software change in the first month?
Picture a direct selling agent’s office in Kanpur that sources home-loan and loan-against-property applications for banks. Seven executives, leads from a website form, builder tie-ups and a monthly list from a partner bank.
Before: the office head forwarded leads each morning on WhatsApp and asked for updates each evening. Leads arriving after lunch waited until the next morning.
After the first week on RMDialer: the website form rotates among five executives, builder leads go to the two who handle site visits, and the bank’s monthly list is imported and shared by count. By the end of the month the head stops asking for evening updates, because the scorecard shows calls, connects and outcomes for each executive every day. The scenario is an illustration, not a customer result.
Three days, four tests
What should you test during a lead distribution software trial?
A demo account always looks tidy. The trial is where you find out how the software behaves with your own sources, your own people and your own awkward cases. Run these four tests before the trial ends.
A real lead, start to finish
Connect one live source and let a genuine enquiry arrive. Time how long it takes to appear on the right person’s phone, and whether they can ring it without copying a number anywhere.
An uneven batch
Import seven leads for three people and see who ends up with the extra one. Then add an eighth and check that the turn continues rather than starting over.
A person leaving
Transfer two leads from one team member to another. Open them on the new owner’s phone and confirm the calls, remarks and reminders came across intact.
The owner’s view on day three
Open the team report as the owner would on a Saturday. If it answers “who was given what, and what did they do with it” without a phone call, the software has passed.
Keep notes of what you observed, not what the sales pitch promised. Those notes are also the best onboarding document for the next person who joins the team.
Try it with your own workflow
Get a price and a working setup for your team
Tell us your team size and lead sources. We quote the yearly total and set up one source with rotation, so you see distribution working before you pay.
Team features, one plan
₹159/user/month
₹1,908 per user, billed yearly, plus taxes.
- Lead statuses, remarks and reminder scheduling
- Assigned calling lists and employee reports
- List auto dialing and WhatsApp automation
The personal dialer, call log and personal analytics are free forever. Team access and saved lead workflows require a plan. SIM charges and any WhatsApp provider charges are separate.
Compare free and paid features → Questions
Lead distribution software: buyer questions
What is lead distribution software?
Software that decides which salesperson gets each new lead and delivers it to them, usually by rotation, by group or by hand. RMDialer adds the calling and the record on top, so the same app that distributes a lead also rings it and shows what happened.
What is the best software for lead distribution?
For a team that sells on the phone, the best one is where distribution and calling live together, so a distributed lead is one tap from a call. That is RMDialer’s design. For a business that sells leads to other companies, a pay-per-lead platform is a different kind of product.
Is lead distribution software the same as a pay-per-lead platform?
No. Pay-per-lead platforms route leads to outside buyers who pay for each one, with bidding and caps. Sales-team distribution software, like RMDialer, shares your own leads among your own people and tracks what they do with them.
How long does it take to set up lead distribution software?
In RMDialer, an afternoon for most teams: invite the team, connect each lead source, choose who receives it and send a test lead. Importing existing leads from Excel is a few minutes more. There is no hardware and no line to rent.
What features should lead distribution software have?
At least: rotation per source, groups for sources that need a skill, manual assignment for imported lists, transfer with history, and reports by person and source. For phone sales, calling from the lead matters as much as any routing rule.
Does RMDialer offer weighted or capacity-based distribution?
No. RMDialer uses equal turns, groups per source, manual assignment and transfer. Teams that want experienced people to take more of a certain source give them their own group for it, which is easier to explain than percentages.
Can lead distribution software work for a two-person team?
Yes, and it is often most useful there, because two people sharing leads is where double calls and dropped leads start. The price is per person, so a two-person team pays for two seats with every feature.
Is there free lead distribution software?
RMDialer’s basic dialer is free forever, but distribution, the CRM and team reports are part of the paid plan. The 3-day trial includes everything, which is enough to connect a real source and watch leads being shared.
Which lead sources can the software distribute?
Any source that reaches RMDialer: website and Facebook forms through a webhook or connector, Google Sheets read as live sheets, IndiaMART through its Push API, portal alert emails through a parser, and Excel or CSV imports.
How much does lead distribution software cost for a team?
RMDialer charges per seat: ₹1,908 a person for a year in India at the standard rate, with published team rates of ₹1,599 each for 10 people and ₹1,400 each for 20, before tax. Outside India, $29 per user per year, or $12 per user for 3 months, outside India.
Does the software replace our current CRM?
For many phone-based teams, yes, because RMDialer is itself a CRM with statuses, reminders, remarks and reports. Teams that must keep another CRM can send leads into RMDialer by webhook and keep calling from it.